Collaboration between property owners, managers, good neighbors, and business owners. A resource hub - community center - and voice for emerging legislation and regulation.
Northern Michigan Tourism depends on short term lodging.
Tourism spending directly supported 224,476 jobs in Michigan in 2017. Michigan welcomed 122.4 million visitors in 2017 and visitor spending rose 4 percent to $24.7 billion. This generated $2.7 billion in state and local taxes, according to Travel Michigan. - May 10, 2019
New Tools Call for New Rules.
The share economy has been enabled by self-service platforms designed to connect customers and sellers in ways never imagined. These frictionless transactions allow hosts and guests a secure method to trade assets or services at dynamic market rates. This model has unlocked value out of unused assets. This includes rooms and homes for short term use, garages for storage, and cars for ride sharing. But regulations have not kept pace with this new paradigm. It is important to have a positive impact on our local, regional, and state standards as regulations continue to emerge. Be part of the emerging Good Neighbor, Business Partnerships, and Community Engagement initiatives.
Ready to take the next step?
If you benefit from tourism in Northern Michigan as a property owner, a service provider, or a business operator you are part of the economic health and hospitality future in Northern Michigan. Join the Northern Michigan VR Alliance today by filling out the attached registration. Membership is free.
Join the Chorus of Voices who Support Tourism in Northern Michigan
Successful ad campaign promoting Michigan tourism was eliminated. How is Michigan using $34 million annually to promote Michigan travel?
“…instrumental in driving $2.5 billion in visitor spending, generating $153 million in state tax revenue supporting Michigan workers, schools, businesses, and families in every corner of our state.” - Skift, independent journalism, 12/18/2019